Here’s something to thing about if you are the “Prince of Pessimistic Thinking.” Do the math – there were 750,000 new vehicles retailed in January 2009. Multiply 750,000 x 12 months and what do you have??? 9 million new vehicle registrations in 2009. Sure that is something nobody wants to see – but are any of you looking at the number of crushed vehicles that were destroyed to be removed from the market? Because in January – there were 1 million vehicles crushed.
January Total – there are now 250,000 less vehicles even capable of being in operation. Multiply the crushed number by 6 months this year and we are going to see a pendulum shift.
The market is showing early signs of coming back and this is one of them.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.