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Automaker Value and Quality: the Gap is Shrinking

CAMPBELL, Calif. – When it comes to providing value and quality, the competitive gap between automakers is shrinking, according to   

For example, in the “Best Deals of the Month” list for April, brands like Hyundai and Lincoln continued to gain ground on Toyota and Honda, which are often thought of as the leaders in providing value and quality, officials noted.’s April Best Deals list shows the growing power of brands such as Hyundai and Lincoln to compete with likes of Toyota and Honda in offering value and quality,” explained James Bell, editor of   

“Similar to last month, we have 20 different nameplates on a list with 31 vehicles. It’s not that the brands long known for quality and value are slipping, but that other brands are catching up,” Bell continued. “The competitive gap is narrowing.”

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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