Demand was up last month for all four of GM’s surviving U.S. brands,
with sales advancing 40 percent at Buick, 13 percent at Cadillac,
9 percent at Chevrolet and 35 percent at GMC.
U.S. light vehicle demand climbed 11 percent last month to 1.1 million units — the best month of the year on a unit basis. Still, it was one of the weaker percentage increases of the year because of a tough comparison to December 2009, one of that year’s strongest months.
Most every automaker gained sales in December, a month highlighted by a 37 percent surge for Hyundai-Kia and a 28 percent advance at Nissan North America. Toyota Motor Corp. was the only company to record a decline, down 6 percent.
Overall, U.S. light vehicle sales rose 11 percent to 11.59 million units last year from 10.43 million in 2009 — when demand fell to the lowest point in 27 years. It was the industry’s first annual U.S. sales gain since 2005.
Industry sales last year remained almost a third fewer than the 16.8 million annual average from 2000 to 2007, according to Autodata Corp.
Auto makers and analysts predict more growth in 2011 as the U.S. economy slowly recovers.
Automotive News — January 4, 2011
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.