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Automotive Advertising

In the current economic climate, Image is Nothing. Attitude is Everything. This is not only a blog about a relentless promoter, but probably the most successful “dealership fixer” that I have ever had the pleasure of working with.

Most Area Managers for a Top 10 Toyota store in the country aren’t at work at 8AM on a Saturday morning, but not only is Scott Rossi at work, he is wearing the custom made #1Suit, built to further embellish his advertising campaign centered around being #1 in his region.

Hudson Toyota Sales 2

What Scott knows that a lot of dealers and a lot of good managers forget is ATTITUDE:
If your people think you are going to succeed, then guess what – you probably will.
If your people think you are going to fail, then guess what – you probably will.

Members of Strong, and myself have blogged over the last few weeks about the bailout, what tactics are still creating traffic and how to capitalize on your traffic the most. The only purpose of this letter is to remind everyone that “Attitude is Everything”. Without a good attitude, you might as well quit and go home because you will not succeed. It was very cold, windy and uncomfortable for a December morning, but look in the eyes and look at the smiles on this sales force. Don’t you wish your Saturday Morning Meeting started out like this?

Hudson Toyota Sales 3

Take a lesson from Scott. The Speed of the Boss is the Speed of the Gang.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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