Email Marketing Campaigns Drive Traffic Through Mass-Market Saturation At A Low Cost To Dealers.
eCampaigns work by sending four email broadcasts over two months to thousands of active web shoppers, with each prospect receiving the email twice throughout the campaign.
The emails contain direct links to the website, generating a significant amount of traffic, and are only sent to permission-based, double-opt-in records to ensure delivery.
The campaign’s success is measured based on the selected level’s sales and traffic goals, which are continually tracked by Google Analytics in real time. If the goals are not met, the broadcasts continue until they are reached, providing measurable results for the campaign.
