Do you want some good news? According to an article put out through Automotive Remarketing we are in experiencing a period of escalated purchase intent among import and domestic buyers.
In the last 2 weeks since the election, purchase intent among the Big 3 (GM / Ford / Chrysler) has climbed almost 23% based on shoppers who have been onEdmunds.com. Purchase intent has jumped a total of 16% when compared to the same time frame in October when combining all brands.
What does this mean? 
Good News for Year End Sales – with GM’s Red Tag, Ford’s Employee Pricing, Happy Honda Days, Toyotathon, Nissan’s Year-End Event and a recent program by Mazda, we stand to have more and more buyers with increased levels of purchase intent in the next 45 days.
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
