Do you want some good news? According to an article put out through Automotive Remarketing we are in experiencing a period of escalated purchase intent among import and domestic buyers.
In the last 2 weeks since the election, purchase intent among the Big 3 (GM / Ford / Chrysler) has climbed almost 23% based on shoppers who have been onEdmunds.com. Purchase intent has jumped a total of 16% when compared to the same time frame in October when combining all brands.
What does this mean?
Good News for Year End Sales – with GM’s Red Tag, Ford’s Employee Pricing, Happy Honda Days, Toyotathon, Nissan’s Year-End Event and a recent program by Mazda, we stand to have more and more buyers with increased levels of purchase intent in the next 45 days.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.