Stop and think about a very funny thought:
“As car guys, dealers and general managers all over the country are turning themselves from the ‘vintage car guys of the last 3 decades’ to ‘techno wizards’ and having to become savvy about thinks like SEM, Meta Tags, and of all things blogs.”
Look at you, you’re even reading one.
With all this new technology, here is some information to help everyone understand what SEO really is, other than that thing that makes your website place higher than it used to.
There are things called “on page ranking factors” that are measured by the search engines which truly determine where your page will rank. Here is a list, and don’t worry if you don’t understand what every one of these mean, but at least you now know what they are called.
Title Tags – rather using a lot of coding, page titles accurately name specific pages on your website. The Chevrolet Silverado page should be titled “Chevy Silverado’s, @ ABC Motors in Anytown, USA.”
Meta Tags – words that are simple (you can think of these as copy), put on specific pages so they can be found when crawled by search engines. If you are the dealer in Marietta GA, and want to steal business from the dealer in Atlanta, GA you need to load your site with meta tags that speak directly to Atlanta.
Content – the more pages, the more pictures, videos, graphics, links, etc., the larger and more impressive your site will look to the search engines. (SEO’s Golden Rule: Content is King!)
Frequency of Updates – a dealership that has someone update their site with pictures, videos, graphics and text on a daily basis will place much higher than a dealership that has someone update their site every 6 months.
Digest this information and check on how you are or aren’t doing these for your own site.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.