In a December 31st article from eMarketer.com,
an interesting survey done by a French Survey
company, Groupe Xerfi, revealed the growth
trends in online sales over the next 3 years are
expected to almost DOUBLE from the levels
they were at in 2007.
This chart is specifically tied to New Car Sales,
with online sales with growth trends going from
25% in 07 – to 40% by 2011.
This creates a very interesting angle for the
progressive dealers of the world who are trying
to gain a BIGGER piece of the “market share pie” and eat it too. Everyone is learning
the tools and tricks needed for aggressive and effective online Used Car sales, but
how actively are you pouring through the search engines for new car traffic, building
duplicate new car websites or landing pages, creating a greater keyword presence
and perfecting your sales organization to handle these new car buyers?
Don’t Panic. GET TO WORK!
The next bombastic change in our industry will be selling, delivering more new cars
completely over the web. I mean if the French are going to do it, we should be able
to eat them for breakfast.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.