Bringing Real-World Automotive Marketing Insights to the Classroom

Two of Strong’s talented team members, Alex and Graham, were recently invited back to the classroom at UAB – not as students but educators, sharing what they’ve learned from their real-world experiences. They spoke to an upper-level digital marketing class, sharing a behind-the-scenes look at what a career in modern automotive marketing looks like.

They walked through an overview of Strong Automotive, highlighting key services, the power of Dataverse, and how the account and digital teams collaborate to drive results. The session blended real-world examples with hands-on insights, including live demonstrations of Dataverse in action, a breakdown of SEO audits, and a look at fully optimized campaigns to showcase the impact Strong delivers.

They also brought showcases of Strong’s creative expertise, showing recent ad spots and a direct mail piece, to give students a tangible sense of the work. The conversation wrapped up with an engaging Q&A, where students asked about career paths, industry trends, and the growing role of AI in automotive marketing.

It was a full-circle moment and a great representation of the knowledge, collaboration, and innovation Alex and Graham bring to the team every day.