Get to the point…in 50 words or less.
When reviewing creative versus results, the most effective commercials are not wall-to-wall words, but carefully crafted to clearly present offers and identify dealers.
Throwing in everything but the kitchen sink is not a plan. Simplify, sell the offer, and tell them where to go!
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
