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Broadcast: Get To The Point

Get to the point…in 50 words or less.

When reviewing creative versus results, the most effective commercials are not wall-to-wall words, but carefully crafted to clearly present offers and identify dealers.

Throwing in everything but the kitchen sink is not a plan.  Simplify, sell the offer, and tell them where to go!


by John Paul Strong

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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