Turn on the TV and you see weather coverage from Buffalo, NY, that makes the term Winter Wonderland look like Armageddon. Then you see the U.S. map showing record cold in 40 of the 50 states.
The only reason I mention this situation is with Black Friday Weekend coming up and the anticipation of dealership traffic – the record cold could be a factor whether it’s physical or mental. One dealership we work with that is actually on the fringe of the big chill has already contacted us to make plans to produce “Held Over” and “Extended Due To Weather” graphics for their home page. That’s a bright idea when you can take advantage of a natural occurrence and turn it into a buyer’s benefit, it usually plays well.
Looking forward to a big holiday sales season and no matter what it brings, make it work for you!
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.