Every financing application has a section for Current Employment and when a prospective buyer writes in “N/A” it is a battle to get the deal done. But this graph below clearly shows what can only be seen as great news for the economy. It’s the lowest unemployment level in five years as reported by the Bureau of Labor Statistics. So I say do the math with these two figures: most people have been working since 2008, and more people are driving ten year old car. I believe it adds up to what we are seeing with the SAAR here in the first months of 2013, and is the epitome of Next Day Traffic – more qualified buyers!
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.