Remember going to the baseball games as a kid, or maybe even the circus. There was a LOT going on:
SCOREBOARDS, LIGHTS, PLAYERS, FOOD, VENDORS, SOFT DRINKS, ANIMALS…
If you run a dealership and are sitting around wondering what the next couple of months will be like. You may want to consider getting back to a carnival atmosphere. It doesn’t have to be as crazy as a donkey jumping off a high dive. But you already have a lot of the items listed above that made any good baseball game or circus fun.
BALLOONS.
Put out the balloons – not just one on every car, but one on every car – 100 at the entrance gate and 25 at each entrance to the showroom.
FOOD.
This is America, not France. WE LIKE TO EAT. Get the grill, hot dog vendor… hell – be different and call the funnel cake trailer once a month, call the ice cream man for the kids. I know Jim Moran would applaud the ice cream tactic.
LIGHTS.
If you don’t own a pair of search lights, then rent a pair – turn them on now that it gets dark at 5pm.
SOFT DRINKS.
A little hint: Buy enough caffeinated products that the customers get wound up and your sales people do to (even an ad agency performs at 120% when you have an endless supply of Red Bull).
VENDORS.
When was the last time you asked your truck box vendor or spray-in bed liner vendor to set up and do a demonstration at your dealership on a Saturday?
ACTIVITY CREATES ACTIVITY!
BIRDS OF A FEATHER FLOCK TOGETHER!
MAKE IT LOOK BUSY AND IT MAY SURPRISE YOU AND GET BUSY!
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
