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Chase Bank to Join the “Everything is an Ad” Trend

You’ve probably noticed that everything, everywhere, is an ad these days. JPMorgan Chase Bank’s latest business expansion is proof of that. Earlier this month, the bank announced a new division of the company, Chase Media Solutions, which will allow advertisers to offer targeted deals to Chase customers based on their spending history. Chase isn’t the only company diversifying its revenue stream with advertising. The continuation of this trend presents an opportunity and a challenge for businesses everywhere, including dealerships.

If Ads Are Everywhere, Where Should Yours Be?

There was a time when advertisements only existed in a few spaces: newspapers, television, and radio. Back then, creating a diversified ad mix was as easy as 1-2-3. Not anymore.

Consumer attention is a goldmine, and Chase, Best Buy, Uber, and even your favorite gas stations have found ways to mine for every last nugget. For businesses, the ubiquity of ads presents a unique challenge. Advertising opportunities are everywhere, but if you’re like most dealerships, you probably don’t have the budget to take advantage of all of them. Your challenge becomes deciding which ad spaces deserve your attention and which ones don’t. Or rather, which ones will garner the attention of consumers who are likely to purchase a vehicle from you?

Targeting the Right Audience

One of the most appealing features Chase Media Solutions offers advertisers is the promise of targeted marketing based on spending habits. Few things are more telling about a person than where they spend their money. For instance, a customer who has recently experienced an increase in automotive repair spending may soon be in the market for a new vehicle. Chase Media Solutions will allow businesses to use this type of information to target customers. Knowing whom to target isn’t always so obvious, though, and spending habits aren’t the only things that can be used to create an effective target audience. Demographics, psychographics, and search history are also good indicators of consumer interests.

Stand Out on a Crowded Screen

Finding the right audience to target is only half the battle for advertisers. Dealerships like yours also need to grab the audience’s attention and hold it long enough to make a conversion. People don’t seek out ads, so in addition to other promotions and offers, your advertisement will compete with the content your audience wants to interact with.

Strong Automotive’s staff includes media specialists who do the market research for you, creating a marketing strategy using sophisticated targeting techniques so that your ads land in the right place to meet your next customer. The media team partners with our creative team to help your dealership rise above the noise and stand out on the crowded screens of today’s consumers.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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