Developers have made incredible strides in artificial intelligence in recent years, and the results speak for themselves – literally. AI computer programs known as chatbots are capable of simulating natural human language, and while the tech is still new, there’s reason to believe that it might prove useful in a wide range of business applications.
What Is ChatGPT?
ChatGPT (or Chat Generative Pre-trained Transformer) leads the way among the latest generation of chatbots. It’s one of the more advanced chatbots available online today, trained in natural language to converse with human users, search for answers to your questions, and even generate content. ChatGPT has already generated considerable buzz online since OpenAI released the chatbot last November, as digital marketers speculate on how the technology could be used to revolutionize their industry.
How AI Can Be Used in Marketing
A business can utilize AI like ChatGPT for a variety of functions, from customer support to drafting quick product descriptions for their website. It provides a quick, convenient way to research basic information for marketing material, and can even turn that info into usable content in certain applications. It can save time when you need material in a snap, as it can generate tailored responses to user prompts based on user-configured criteria.
Support for Marketing Experts
Content creators can breathe easy – AI isn’t about to replace professional writers, but it could make aspects of their job easier to manage. For example, if a marketer has a pressing deadline for detailed content, they won’t have as much time to spend on smaller tasks like social media posts or fielding general inquiries. That’s where a tool like ChatGPT can shine, as it can serve as the starting point for quick content informed by the marketer’s goals and understanding of their audience and market.
Limitations and Considerations
While AI content tools like ChatGPT can simplify certain tasks, they won’t exactly let you take your hands fully off the wheel. ChatGPT has proven handy in putting together simple messages that don’t require much nuance, but – like any other marketing material – nothing you produce with AI should be published without thorough proofreading by human eyes. At this point, ChatGPT isn’t advanced enough to account for very specific messaging. It can often grasp the format you’re going for, but the delivery of key information might not be as accurate as you need. If you’re working on a detailed project with concrete facts and specifics, it might be quicker to compose the message yourself rather than prompt and correct the chatbot over and over until it’s right.
Optimizing Your Business With the Right Tools
Whenever you’re ready to increase traffic to your dealership, you can count on Strong Automotive Merchandising to help you reach your audience with the right tools for the job. As algorithms across Google and social media become more complex, the experts within our Digital Marketing teams utilize machine learning to ensure Paid Search and Paid Social ads reach interested, cost-effective buyers. Contact us to learn more about what our state-of-the-art approach can do for your business.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.