Mr. Big Volume of Iowa, the legendary Pat McGrath Chevyland has been overrun with traffic in the month of July… Why? Because he went out and bought Chevrolet inventory from bankrupt dealers to flood his lots with more Silverados, Tahoes, Equinoxes and Traverses than they ever planned to sell. Some people would say this was not a smart business move, but when the Japanese asked Jim Moran what he would do with 10,000 Toyotas and he said, “Sell Em,” that is exactly what Pat was thinking.
The numbers are still coming in as how many they will sell in July – but it is looking very good. And to quote Pat McGrath himself, “This Sale Really Worked!”
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.