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Color Matters

With color, it always comes down to personal preference. While some traditional hues still rank at the top of the list, trendier colors are nipping at their heels for consumer dollars.

The 56th annual DuPont Color Popularity Report shows white and white pearl coat, as seen here on the Chrysler 300, remain the top color choices for North American consumers for the second year in a row.

There is a strong preference across the globe for black-effect colors, such as the Black Magic on the 2009 Volkswagen GTI, which provides a unique customized appearance.

Bright colors are also making a splash in the auto world. Color, like this bright magenta on Ford’s new Fiesta due in the summer of 2011, evokes a sense of high fashion.

Blue hues, such as seen in this Kia Sportage, are becoming increasingly popular.

While brown hues fell out of favor during the 1980s, they are back with a vengeance. Mayan Bronze Metallic has become a signature color for the Acura TL.

Henry Ford favored black for his Model T, supposedly because the paint was cheap, durable and quick to dry. More than a century later, engineers are finding a whole new way to be efficient with paint and color.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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