This is a real tip of the hat to everyone in this business who has waded through the litany of lousy weather, congressional stupidity, and national headlines of seemingly endless doom and gloom this past year.
But if you’re looking for something to rally the troops, it has to be all of the positive talk about the 4th Quarter turnaround, definitely spurred by normalcy with inventory levels. Now we’re hearing talk of an incentives war among the OEMs.
The age-old adage about ‘tough times don’t last; tough people do’ could be a rallying cry as the weariness of these past few months turns into a rock ‘n roll 4th Quarter. When that balloon of pent-up demand pops, be ready!
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.