The Texas markets are showing an increase in Hispanic buyers in the market and dealers are citing that the credit worthiness is better, especially among the Hispanics, than it has been in quite some time. The lift could be do to recovering economic markets or could be just because we are seeing more Hispanics come into market now that all the negative turmoil is starting to die off.
If you are not doing much Hispanic business then now is the best time in a long time to think about getting into this field. Hispanics are loyal and they love their cars. All Hispanics are not the same, so what is happening in Texas may not be relevant all over the country, however we are seeing a general uptick in the market and that will help generate more traffic among all different ethnic buyers.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.