Strong, is noticing an upward trend in the dealers who are consistently mailing their customers both sales and service offers on a monthly basis. A quote that I hear in dealerships on a daily basis is “mail is working” and it has never been more true than in a time like the fourth quarter.
Customers are going to be releasing some of the pent up demand between October 15th & December 31st – and it is never too early to start reminding them of who they have done business with in the past. Mail has a mental shelf life of at least 90 days – that is why the “performance based” mail companies always track your sales for a 90 day period when debiting you for how many cars you sell. Be smart. Mail early, and mail often. Sending a note / letter / flyer to one of your previous customers is never a waste of money.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.