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Dealers React to GM, GMAC Announcements

DETROIT – General Motors’ dealers react to the latest announcements from the automaker and GMAC about a customer protection package and the addition of subprime financing for qualified customers.

As we announced this morning via AutoRemarketing Today, the manufacturer has launched a customer protection package in an effort to encourage more vehicle purchases.

Furthermore, just today, GMAC announced it will expand the credit spectrum for U.S. buyers, adding approvals for qualified customers with FICOs under 620.

Moreover, the company said it will temporarily ease wholesale finance charges for dealers and earmark $5 billion for consumer auto loans over the next 60 days. For more details on this latest announcement, including additional quotes and explanation from GMAC, see tomorrow’s Sub Prime Update e-newsletter on www.autoremarketing.com.


John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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