There are two dealerships that are partners with STRONG who have seen a lift in used car traffic and sales since January 1st of this year based on better inventory and pricing management. It is no surprise that both stores have recently started using vAuto as an online pricing and inventory tool and site that web traffic has picked up since they began using it.
In the advertising process, before any dollars ever need to be spent to promote “Used Cars,” there needs to be a proper inventory plan in place and the right priced units need to be “ready and steady” so a dealership is not advertising something that it doesn’t have and cannot sale.
If you are not using or have not heard of vAuto it is worth your time to review this for your Used Car Operation.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.