‘Tis the season…to be ready for whatever the factories drop to bring year-end sales to a roaring conclusion. Already we are seeing programs that are set to begin around the 24th to drive traffic, including GM bringing back their successful Black Friday program of 20% off on select models.
The math is easy – 10 days until Christmas – and that means attention (willingly or otherwise) of employees and staff turns to the holidays. But we are well aware of how our industry works. When the dominos drop in late December, you need to be prepared to react and inform the market so they can respond. That’s just the way it is, but “that” is what pays the bills and also makes for a happier holiday for the staff’s families. Be ready to turn the factory’s message quickly and there will be a better chance to turn out the lights a little earlier on the 24th.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.