Strong in the last 60 days has re-engineered, rebuilt and re-booted and age-old marketing concept: the phone call.
Our new formulated outbound call center takes on-the-lot knowledge from dealership personnel and funnels it into a strategic timetable for calling customers and sales prospects. These calls coincide with direct mail promotions, special incentives and owner based equity calculations and have yielded some of the highest ROI numbers we have seen in recent years.
For dealerships with manned telemarketing centers or fully functioning BDCs, think about refining your process…..I bet you’ll get better results. And for stores who don’t have these systems in place, now may be the right time to take a new look at an old idea.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.