As budgets within the automotive marketing industry continue to increase into the digital realm, I want to caution everyone to be sure to match the growing market of car shoppers.
If you are going to spend more to drive online traffic, the lowest price on your website must be clearly visible, or else you just threw your advertising dollars out the window.
While companies like STRONG are diverting more and more advertising dollars into online resources – like Google pay-per-click, behavioral targeting, search engine optimization, retargeting and display advertising – these dollars are only going to be beneficial to you if you aggressively price your vehicles online.
If you pay no attention to low traffic-driving prices then the public will pay no attention to your online inventory.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.