Will Rogers once said, “Advertising is the art of convincing people to spend money they don’t have for something they don’t need.”
It made me think about the fact that the American automobile fleet is now older than it has ever been in history. Yet every month the SAAR continues to climb as more Americans are buying new cars from franchise dealers.
For anyone who does not believe they should ever advertise a price in a car ad – please read this quote three times and take three minutes to think about it.
From cars to everything in our homes – our culture is based on people wanting to live beyond their means. This quote is a great reminder about the real underlying effects of great advertising.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.