Did you know it costs 6 times more to sell something to someone new than it does to sell something to an existing owner? Domestic vehicles are suffering from trade in values while imports are enjoying a pretty good ride of solid actual cash values during the life of ownership.
If you sell domestics, then you may only mail your current customers once a quarter… If you sell imports, then you should mail your owners twice a quarter.
with the customers you have already done business with,
and everyone you do business with knows you and most importantly,
how to find you.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.