Many dealerships and their marketing partners fail because they try to tackle too many types of customers with too limited of a budget. Trying to market your dealership to every member of the public of is recipe for disaster. Now more than ever, you have to focus in geographically and then demographically on which group of customers can actually increase your business. Trying to be all things to all people will only achieve one thing for you… wasted money.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.