There’s good news for the future of the F&I office.
A recent McKinsey & Co. study says one of the main reasons consumers still come to a brick-and-mortar dealership instead of buying cars online is to get questions answered about finance and insurance that can’t be addressed, or can’t be answered “conclusively,” online.
Read more of this article by Jim Henry a special correspondent for Automotive News. http://www.autonews.com/article/20140305/BLOG13/303059987/why-the-fi-office-still-matters
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.