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“FINAL 4 GUARANTEED WINNERS”

Final Four

Did that subject line get your attention just a little bit? If so, the next question is how fast can your people turn an E-blast?

With the bracket pool pandemonium generated by the college basketball tournament even among non-sports fans, “Final 4 Guaranteed Winners” as a subject line should get your email opened.

But we’re not talking basketball, it’s the Final 4 Days of March to get the 4 very best offers your dealership has right now. You won’t need much copy and it can be as simple as “Last Chance, No Overtime! 4 of our most popular offers in the Final 4 days of March!”

I am not a big fan of fire drills, but when this concept was brought up it seemed like a way to shake up the market. Need a big close? Start the ball rolling!

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.

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