Maybe it is because I’m in the realm of advertising, but have you noticed how much more good video you are seeing on your screens? From the big flat screen TVs to improved personal devices, the bigger picture frame is being filled with what I call ‘broadcast quality’.
This isn’t to say the grainy-look of YouTube videos will disappear, but when you watch the national TV ads promoting the newest phone or pad, they show the crispest images on those devices you will ever see.
Make sure what you are delivering to your customers is the best it can be, especially if you want it viewed more than ‘one and done’ viewership.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.