Ford reports a surprise $1 billion profit AND the automaker now expects to be solidly profitable in 2011. Does this mean their decision not to take any bailout money was the right thing to do? If you ask any of the Ford Dealers, they will say with overwhelming enthusiasm that “yes” the decision not to take any bailout money was a big factor in its recent success.
When you look at the products and how well the Ford Focus did during ‘Cash for Clunkers’ and the increasing sales of both Fusion and Fusion Hybrid, you also see that they have taken more domestic car market share away from other manufacturers with these products.
Ford Dealers are now doing something that they haven’t done in quite a while: making a solid merchandising plan to promote cars (Focus and Fusion) in addition to F150 and the SUVs.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.