Friday Recap

I’ve had several people ask about my recent series on the Pre-Owned part of the dealership operation.

When I drive on the lot for a dealership visit, one of the things I do is walk the inventory and assess it from a shopper’s viewpoint. The best presentation is chalk-line straight rows of new and used displayed to give the shopper easy access in fulfilling their preference: new, used, certified all grouped by model or marked with price. It is this balance of new and used that is going to give you the best chance of turning a shopper into a customer. With the latest statistics saying shoppers physically visit only 1.8 dealerships [down from 5+ only a few years ago], the first impression has even more importance.

So here is the entire series all in one place. And don’t forget to follow us on Twitter!

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[tweet https://twitter.com/StrongLLC/status/257897772454379520]

[tweet https://twitter.com/StrongLLC/status/258212236781305856]

[tweet https://twitter.com/StrongLLC/status/258583879932321792]

[tweet https://twitter.com/StrongLLC/status/258668256980787201]

[tweet https://twitter.com/StrongLLC/status/258960408159862784]

[tweet https://twitter.com/StrongLLC/status/259293321984356352]