“The New Normal”
A client used this phrase with me on the phone today. We were talking about seasonality and sales trends and he said it was the “new normal” that you never know what to expect.
From the economy to weather to political fear, and not to mention the OEM’s control over the market with new products and massive incentives, the bell curve seasonal sales trends of old can be considered a thing of the past, he said. I thought it was a very good point and is worth sharing.
Here is my advice for “The New Normal” – YOU BETTER BE READY FOR EVERYTHING!
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.