Reports across the country show that traffic reports were high over Presidents’ Day weekend. Some dealers who advertised aggressively reported traffic and lead volume to rival the last week of the year. , This is an excellent sign that the selling season will soon see some lift.
The title – “Give them the show, or someone else will,” pertains to salespeople who were “burning” ups over this time of increased traffic. Dealers reported that salespeople had to be reminded to pop the trunk and open the hood.
What this ultimately means, with the down turn in the market, some salespeople will naturally forget some of their skills and lose sight of the ultimate goal of handling traffic.
“Give them the show or someone else will,” should be the topic of at least one of your upcoming sales meeting or training sessions.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.