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GM rises; Ford, Toyota soar as incentives boost U.S. demand

Numbers in this table are calculated by Automotive News based on actual monthly sales reported by the manufacturers and may differ from numbers reported elsewhere.
Source: Automotive News Data Center
Note: Other includes estimates for Aston Martin, Ferrari, Lamborghini and Lotus
*Includes Mini and Rolls-Royce
**Includes Maybach, Mercedes-Benz and Smart
***Includes Volvo
****Includes Saab through February 2010
†Includes Honda Division and Acura
††Includes Hyundai and Kia
†††Includes Nissan Division and Infiniti
‡The sale of Saab was final on February 23, 2010
‡‡Includes Toyota Division, Lexus and Scion
‡‡‡Includes VW, Audi and Bentley


Ford, Toyota soar as incentives fuel 24% industry gain

Staff and Wire Reports

Automotive NewsApril 1, 2010 – 10:47 am ET

UPDATED: 4/1/10 4:45 p.m. ET

DETROIT — Toyota Motor Corp. and Ford Motor Co. posted big U.S. sales gains in March as industrywide incentives and improving consumer confidence brought buyers back to showrooms.

General Motors Co. deliveries rose 21 percent, enough to overtake Ford, which grabbed the top U.S. spot in February for the first time since 1998. Ford sales jumped 40 percent, while Toyota posted a 41 percent increase.

Total U.S. sales advanced 24 percent from the depressed levels of March 2009, when automakers were battling the weakest demand in almost three decades. The seasonally adjusted annual sales rate of 11.7 million was lower than analysts’ forecasts but still marked the year’s strongest and the second healthiest since August, when the U.S. cash-for-clunkers campaign boosted sales.

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John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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