It is interesting to stand in a showroom between 8:45 and 9:00 in the morning and watch the sales people and managers walking into work. From the number of dealerships that I visit, it is very easy to tell which ones have people who are showing up to work to sell cars and the ones who are showing up to work just to show up. I was in one of those dealerships this morning – a typical Wednesday morning, until I started noticing the soldiers all come marching in.
They were neatly dressed. They were talking with each other, their steps were quick and they all stopped by the sales desk on their way in. Most of them had small coolers with their lunches inside as they have no plan on leaving during the work day – but would be there from bell to bell.
The internet manager had already been sitting at his computer for an hour creating a report of customers to hand out to the sales people for follow-up.
You know a well run dealership when you see it.
You know a dealership that is going to sell cars when you see it.
Does your dealership possess this attitude?
If not – it may be time to make some changes.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.