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Growing Market Share Has Never Been Easier – There’s Just One Catch…

Who will grow in this “new market”? The dealer regardless of the brand who has a couple of things already in check will be able to prosper in a time of trouble. If you are a dealer who honestly believes you are good at the following:

  1. Has a Solid System for stocking and selling Used Cars
  2. Has taken amazing care of customers and earn a lot of repeat business
  3. Has high sales penetration among your own brand in his backyard
  4. Has very loyal and dependable people
  5. Has used the past months to groom “well trained” managers and salespeople
  6. Has tackled the processes and systems to build a solid internet department
  7. Has a strong belief you have to advertise to create traffic
  8. Has a positive attitude that they can make it through this market

So, what’s the catch?

The catch is: You cannot advertise less than your competition and you cannot retreat during this time to make your financial statement look better than all your 20 group members. Now is a time that you can grow your market and customer body exponentially than you can in a good market.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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