Take a minute and have your Internet Manager or Internet Salesperson show you how many visitors your website had in the last 30 days. I promise you will be shocked. Have your Manager show you how you can pull these reports for yourself so you can randomly check on the traffic your site is getting and then DO IT on a weekly basis.
Chances are you are getting thousands of visitors every month, if not every week. The next step is to dive into your site and see where your traffic is going, and do the math to see how many leads you are getting. What you may find is that you are getting all this traffic to your site, which never results in an actual lead; the final step will be to go through your site with managers and internet managers and address all the numbers that you see.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.