Without question there has been quite a bit of turn over in our industry, especially with dealership sales personnel. Several of my close dealer friends have asked and here is the best info I have on hiring more.
Before I give you my list of “Do’s” for you to borrow for all time –
here is the major “DON’T”:
“DO NOT PLACE AN AD FOR SALESPEOPLE
IN YOUR SUNDAY CLASSIFIED PAPER
AND EXPECT ANYONE UNDER 50 TO SHOW UP.”
Avoid the overpriced newspaper like the plague, ‘oh captain of cost cutting’.
- Online Classifieds – maybe the local newspaper can cut a rate for a 30 day ad on their online network, should be much cheaper than printing in the paper – all major markets have these Houston, New York, Orlando, Atlanta, Charlotte
- monster.com – packages for 30 days start just over $200
- AUTOjobs.com – packages available for 30-60 days can help find higher-level staff
- careerbuilder.com – mostly will find younger / greener people but still well qualified
If you are trying to run a cattle call and hire an enormous amount of people, put on a local job fair. Get help and sponsorship from local media outlets but herd them in – get the ones you want, and send the rest away.
Hiring and Firing is something many dealers are doing right now and if you need any help, let me know.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.