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How is Your Car Brand Perceived?

The chart below shows the overall scores for the top and bottom 10 brands, according to the 2013 Car Brand Perception Survey conducted by the Consumer Reports National Research Center. Overall scores are an aggregate, reflecting a brand’s total perception level across seven areas. They are rounded to the nearest whole number and weighted for the reported importance of the factor. The top five brands in each area are listed below. The categories are listed in rank order of importance to consumers. (read full story)

Overall brand perception
BestWorst
BrandScoreBrandScore
Toyota133Scion6
Ford118Mitsubishi6
Honda114Ram7
Chevrolet94Fiat8
Mercedes-Benz77Mini10
Volvo77Land Rover11
Cadillac66Jaguar15
BMW66Mazda16
Dodge57Jeep16
Tesla55Porsche21

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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