The chart below shows the overall scores for the top and bottom 10 brands, according to the 2013 Car Brand Perception Survey conducted by the Consumer Reports National Research Center. Overall scores are an aggregate, reflecting a brand’s total perception level across seven areas. They are rounded to the nearest whole number and weighted for the reported importance of the factor. The top five brands in each area are listed below. The categories are listed in rank order of importance to consumers. (read full story)
|Overall brand perception|
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.