Skip to content
Home » Strong Ideas » How the Tides Turned in Favor of Advertising

How the Tides Turned in Favor of Advertising

It’s too early to write off advertising firms just yet. Businesses today have come to realize the immense potential of advertising. From creating new revenue streams to reaching a wider audience, advertising has become an indispensable tool for businesses across sectors. Streamers, for instance, have found that including ads is an excellent way to offer their services at discounted rates and attract new, price-conscious customers. By embracing advertising, companies can boost their sales, expand their reach, and create a more sustainable business model. Advertising has evolved, and smart marketers understand that authenticity is key in today’s world, which is why you can depend on Strong Automotive to gear your marketing tools toward the right audience.

Advertising is Evolving

It’s no secret that most people have a less-than-rosy opinion of ads. Ad-free streaming services like Netflix have been a massive hit, and ad-blockers for the web have been thriving. However, it’s surprising to see even major streamers like Disney+ and Netflix launch service tiers that include ads. More intriguingly, a long list of corporations, many unrelated to media, have entered the market and started ad-sales businesses. It’s fascinating to observe how companies adapt to the changing landscape of advertising and find new ways to reach their target audience.

The latest news is that United Airlines is reportedly considering using passenger information to help brands serve targeted ads to its customers. Advertising is never-ending, from retailers to streaming services, hotels, and delivery apps. Mobile marketing has now evolved to such an extent that it has given rise to a new market dynamic, aptly captured in the slogan, “Everything is an Ad Network,” coined by Eric Seufert. This slogan represents the new reality of the mobile marketing industry, where every platform and every channel can be leveraged to promote and advertise products and services. This paradigm shift has opened up new opportunities for businesses to connect with their target audience and expand their reach, making embracing this trend and incorporating it into your marketing strategy more important than ever.

Benefits of Advertising 

Businesses are increasingly turning to advertising as a means of achieving their goals. For example, Best Buy and Walmart now offer brands the opportunity to purchase ads across multiple platforms. This includes in-store TVs, self-checkout screens, and even in-store radio commercials. By leveraging shopper data, both companies are able to help advertisers better target their customers on their respective sites and beyond. Similarly, Marriott offers advertisers the chance to target their loyalty members through email ads and on the Marriott Bonvoy app. Brands will also be able to purchase ads appearing on in-room TV sets.

A well-planned marketing strategy is the key to unlocking the door to success. It can help you connect with potential customers and persuade them to choose your products over your competitors. In addition, it can boost your sales, create demand, spread the word about your business, and build brand awareness. 

The benefits of this strategy are numerous, with some companies finding it to be a simple and effective way of boosting their profits. Meanwhile, others – such as streamers – have discovered that advertising can provide a unique opportunity to attract new customers who are searching for affordable options. With so many advantages to be gained, it’s no wonder that advertising is becoming an increasingly popular choice for businesses of all shapes and sizes.  

Upgrade Your Advertising with Strong 

If you’re looking to generate more traffic to your dealership, then Strong Automotive has got you covered. We take pride in our 45+ year legacy of successfully driving traffic to dealerships across the United States, from California to Connecticut. Choose Strong Automotive, and take your dealership to the next level. 

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.

Stay in the fast lane

Get industry updates delivered
to your inbox

This field is for validation purposes and should be left unchanged.

Explore

Archive