2008 has proven to be a year of many things, but not a year of distressed inventory in the media community. From top 10 markets to markets that are ranked below 100, 4th quarter (October and November air time) remains available.
Think about it for a second, we are close to a recession and will be lucky to hit 12 million retail automotive vehicle sales for the year and every industry from banking to landscaping is taking a hit. Don’t be fooled by the old adage or your mentality that “you can’t buy media effectively during an election year,” because this isn’t the typical election year.
Buy more media if you have the new car or used car inventory to support it. This will set you up to surpass your competition in the race to the year-end finish.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.