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Infrastructure Talk Means ONE Thing… Full Size Truck Demand

Automotive Intelligence

Are you picking up what I am putting down? We are getting closer to April, gas hasn’t jumped yet, and there is no clear-cut plan for the stimulus if you watch FOX News. The New York Times and Wall Street Journal first started talking about infrastructure and revitalizing urban areas about three years ago. Now the word infrastructure talk is common in White House press conferences and senate debates.

What does this mean to you as a dealer?
EVERYTHING if you are in the business of selling and servicing full size trucks.

Order accordingly. There are three types of vehicles more popular in construction:

The  “Worker’s” Truck

The “Foreman’s” Truck…

and The “Boss’s” Truck…

Merchandising is critical – go back to what you remember doing in the 80’s and 90’s in terms of ordering and preparing for the boom that is coming.  It could be sooner than you think.

 Call John Paul Strong today:  205.908.9200
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John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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