Introducing Retain: Your New Competitive Edge in Digital and Email Marketing

Strong Automotive is proud to announce the launch of Retain—a powerful new Audience Management Platform that gathers and transforms your dealership’s first-party data into a performance-driving engine across your entire Digital and Email Marketing strategy.

This isn’t just a new tool—it’s the result of Strong Automotive’s ongoing investment in the future of data-driven, dealership marketing. As the digital landscape evolves, we’ve made it our mission to prepare our partners for what’s next. Retain is the latest milestone in that commitment.

Built for What’s Now—and What’s Next

The era of third-party cookies is coming to an end. Google and Meta are rapidly shifting toward privacy-first frameworks. That means dealerships can no longer rely on outdated targeting methods or rented audiences.

Strong Automotive is leading the charge by helping our clients take full control of their data. With Retain, you can centralize, segment, and activate your dealership’s own customer and lead data—all within one platform.

What is Retain?

Retain is a next-generation Audience Management Platform that enables your dealership to:

• Capture and centralize automotive shopping intenders, as well as customer and lead data from your CRM, DMS, website, service department, and more.
• Segment audiences based on 68 different user taxonomies such as behaviors, interests, purchase intent, and lifecycle stage.
• Push dynamic audiences directly into Google Ads, Meta, email platforms, and other digital channels.
• Track performance across every campaign with actionable reporting and audience-level attribution.

No more renting expensive, unreliable third-party lists. No more blind spots in your marketing. With Retain, your dealership has the power to engage the right customers, at the right time, with the right message.

A Strategic Investment in Your Success

Retain is part of Strong Automotive’s long-term investment in giving dealerships the tools they need to win in a data-driven world.

• We’ve built Retain from the ground up to be fully integrated with dealership systems and marketing platforms.
• We’ve trained our teams and optimized our strategies to help dealerships get real value from their own data.
• We’re helping clients shift from generic campaigns to high-impact audience marketing fueled by real dealership insights.

This is not just future-proofing—it’s future-building.

What Dealerships Gain with Retain

• Lower your ad costs by targeting known, in-market shoppers and service customers.
• Increase retention by personalizing follow-ups throughout the customer lifecycle.
• Maximize ROI by marketing smarter—on the platforms that matter most.
• Stay compliant with growing privacy regulations using a first-party data framework.
• Get clarity on what’s driving results, with reporting built around your dealership’s own audiences.

Whether your dealership is focused on new vehicle sales, pre-owned inventory, or fixed ops growth, Retain helps you focus on what really moves the needle.

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Retain was developed by the digital strategy and data teams at Strong Automotive, a partner trusted by hundreds of dealerships nationwide. We know how to build for automotive—and we’ve built Retain to deliver measurable value at the showroom level.

This is not a one-size-fits-all tool. Retain adapts to your dealership’s goals and systems, while giving you access to marketing firepower typically reserved for enterprise brands.

Let’s Get Started

As a Strong Automotive partner, you now have access to one of the most advanced audience platforms in the industry.