STRONG of Birmingham, Alabama has an interesting case study of 4 Major Market dealers, both import and domestic, who have posted sales in the last 90 days where each store consistently had higher volume Mondays than they did Saturdays. Coincidence? I think not…
The traffic counts overall for each store was higher on Saturday than it was on Monday, however the stores pushed more metal across the curb on Monday than they did on Saturdays. For the last 3 years, Mike Strong and John Paul Strong have been talking to the dealer body about the sign of a great internet store. That sign is a store having an incredible Monday. But, now the signs are pointing to this being a combination of internet customers and people taking longer to close than previously.
Credit is without a doubt tighter than it has been – subprime will come back – but people in general have slowed down their process in buying and taking delivery of their vehicles. Even employers allow employees to take a half day off work to go but their new vehicle. It is a sign of the times; make sure your dealership is properly staffed with sales people and delivery folks on Mondays just as you are on Saturdays.
You could get bit by the bug that has hit New York, Dallas, Houston and Orlando. It’s catching on!
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
