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John Paul’s Friday Words of Wisdom

Goals - Strong Automotive

This afternoon’s “Words of Wisdom” can be summed up with one word…


Any business that does not set goals is ultimately setting itself up for failure. Whether you run a car dealership, ad agency, fast food chain or a hardware store, without goals you won’t have a  clear direction you are heading in and no way to gauge your ultimate success.

I believe that you need goals as a company.

I believe you need goals for each and every employee.

And most importantly I believe you need goals for yourself.

Nobody is perfect and everybody makes mistakes but the perfect employee is the one who walks in and wants to be better every day.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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