The best sales leads generally come from shoppers who provide precise information to the dealership. Good leads are crucial if you intend to contact and sell your product.
A continuous deterrent to success occurs by a lead source anxious for profit setting a low bar and gathering leads of casual shoppers, then passing the information along to dealerships.
Speak to the source representative to learn the origins of the information acquired by your dealership.
Request they demonstrate the site, and discover what inspired the customer to submit the information request.
Most new-vehicle leads come from a mixture of consumers of varying economic statures. Insist your representative only provide the most promising.
Analyze your lead management or customer-relationship management system
and establish that most of the leads have working phone numbers, correct email addresses and other accurate information.
Once you have contacted some of the prospects, you may learn that the lead was of good quality. Usually, pleasant survey formatted calls are well-received by the consumer.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.